TOKYO JOE'S
       
     
ABSTRACT INSERTIONS
       
     
KINETIC SHAPES
       
     
CONSISTENT MATERIALS
       
     
INTENTIONAL LIGHTING
       
     
RAW MATERIALS
       
     
TOKYO JOE'S
       
     
TOKYO JOE'S

Various Locations | 2000 SF-3000 SF restaurants typically located in strip-shopping center spaces.

ABSTRACT INSERTIONS
       
     
ABSTRACT INSERTIONS

Large-scale, abstract insertions mirroring rolled sushi.

KINETIC SHAPES
       
     
KINETIC SHAPES

Kinetic shapes and forms further reinforce the notion of movement and innovation, giving each space an identity and energy appropriate to fast-casual dining.

CONSISTENT MATERIALS
       
     
CONSISTENT MATERIALS

All restaurants share a consistent brand image with visuals based on the utilization of similar materials, formal language, and organizational principals.

INTENTIONAL LIGHTING
       
     
INTENTIONAL LIGHTING

The exposed ducts act as light reflectors, and the spiral lights add detail and spot lighting to individual tables, while the accessory items supplement the architectural movements.

RAW MATERIALS
       
     
RAW MATERIALS

Natural and raw materials such as concrete, wood, and steel are utilized to reinforce the food’s quality and healthiness.